The Team


Anat Barzilay

Founder & Digital Campaign Architect

Anat specializes in helping advertisers with campaigns that are creative, unique and effective. With over 30 years of experience working with a range of high profile advertisers in almost every consumer category, Anat brings a high level of professionalism, enthusiasm and passion to every project she works on. Anat can distill the complex digital landscape into an effective strategy for your brand. You can count on Anat to take full ownership of your project, large or small, and follow it through to your satisfaction.

Karen Barzilay

Executive Producer

Karen is all about giving people goose bumps. Interviewing world leaders, Hollywood royalty and Beatles alike, she spent a decade executive producing broadcast news and entertainment programming with CTV and Bell Media channels. From the Junos to the Academy Awards, her passion for producing red carpet capers is only rivaled by telling stories inspired by real world drama.

Matt Finlin

Creative Director

Matt builds stories with an ideal mix of passion and innovation. From New York to Toronto, his lively, aesthetic eye and thoughtful sense of narrative have led to award winning documentaries, music videos and commercials. As former Director of Digital Media with Free The Children, Matt uses his force for good having created online strategy and content for millions of youth throughout North America.

Sydney Rice

Co-Founder & Account Executive

With 8+ years experience working with Chime since our launch, Sydney has a proven track record of successfully leading and managing complex projects for our clients. Throughout her career, Sydney has spearheaded a wide range of initiatives across various brands and industries. Dedicated to providing you with the best customer experience, she approaches her work with enthusiasm and a meticulous attention to detail. Sydney’s passion and commitment ensures that your campaign will be handled with the utmost care and precision.

Andrew Verescak

Social Strategist

With 20+ years of launching and developing brands in the social and digital space, Andrew’s industry experience and methodologies have a history of not only exceeding client expectations but frequently lending themselves to uncovering new insights and growth opportunities. Whether it’s developing his client’s digital and social strategies, or working directly with a production team to translate a client’s intent, Andrew acts as a representative and extension of his clients in every aspect of their success.

Rob McLaren

Digital Strategist | SEM Expert

With 15+ years of strategic and tactical digital marketing experience, Rob has led the charge in connecting millions of Canadians with brands and companies. Throughout his career, he has developed and executed some record-breaking campaigns for the brands we work with. Rob specializes in digital media buying, social media marketing and Google AdWords. You can count on him to drive engagement, enhance brand visibility, and move the needle for your brand.