We live in a world today where marketers are utilizing 39% of their marketing budgets towards creating video content, producing 27 million pieces of content each day. This content is used to fight for consumer attention, but is of limited value unless it is actually found by users and potential fans of your brand, while also being optimized to ensure maximum impact, and then measured to see the correlation with your business’s results. With this new explosion of content, the digital world has become the most important and efficient distribution channel to Target, Optimize, and Measure Results in order to win on the content battleground.
The Blog
Anat Barzilay
Founder & Digital Campaign Architect
