We live in a digital world – one where marketers are continually on the lookout for more and more innovative ways to grab a consumer’s attention. In today’s digital landscape, online video marketing continues to skyrocket – and for good reason. According to a recent study, 84% of people expect brands to create video content that provides solutions, experiences or entertainment. Here are just a few of the latest stats about the power of video:
- 90% of customers report that product videos help them make purchasing decisions.
- A third of all the time people spend online is dedicated to watching videos.
- Including video on a landing page can increase conversion by 80%.