The Blog


Did you know that 48% of people cite a website’s design as the number one factor in deciding the credibility of a business?  To these people, it doesn’t matter how good your business is or how much better your products or services are than your competitors. If your website doesn’t look the part, they probably aren’t going to give you a second glance.

That’s why it’s so important for all business owners to keep up with modern web design trends. You don’t need to jump on every trend that arises – but staying informed will help you determine whether your website’s appearance could be causing it to lose potential business. We’ve put together a list of trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects with style.

Continue Reading..

Did you know that the single most important predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story? While this reassures the power of a strong narrative in marketing, it also elicits the question “How do I tell a story with my advertising?”

Since the early days of storytelling, with poets weaving together epic tales of heroes rising up to defeat monsters, stories were meant to compel action in us. They have continued as a preferred means of communication over the years because they draw on empathy – they are relatable and they are engaging.

Good content marketing should do one the following:

  • raise awareness
  • increase conversion
  • boost customer loyalty

Great content marketing can do all three at once.

Continue Reading..