Did you know that the single most important predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story? While this reassures the power of a strong narrative in marketing, it also elicits the question “How do I tell a story with my advertising?”
Since the early days of storytelling, with poets weaving together epic tales of heroes rising up to defeat monsters, stories were meant to compel action in us. They have continued as a preferred means of communication over the years because they draw on empathy – they are relatable and they are engaging.
Good content marketing should do one the following:
- raise awareness
- increase conversion
- boost customer loyalty
Great content marketing can do all three at once.