Category: General


Are you incorporating programmatic native ads into your online advertising mix?

Some recent findings shed some light on the benefits of this tactic and why it adds a unique strategic layer to your campaign’s success.

We all know display ads are a very effective tactic in generating straight conversions if you’re looking to sell a product. However – in comparison to display prospecting – case studies have shown that native ads truly shine when it comes to driving traffic and boosting brand engagement in the long term.

Don’t get us wrong; we love display ads. Display is a great way to keep your brand name out there. But with the rising popularity of incorporating storytelling as part of marketing strategies in this content-driven age, advertisers should really make better use of the goldmine that is programmatic native!

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In today’s day and age, “cause marketing” has become both a norm and an expectation – potential customers who visit your website and see your advertising want to know that you share their desire to make this world a better place. Studies show that more Canadian consumers than ever care about how companies are supporting social causes.

In fact, when quality and price are equivalent, social purpose is the number one deciding factor for shoppers. The high volume of consumers who say that they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87%.

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Did you know that 48% of people cite a website’s design as the number one factor in deciding the credibility of a business?  To these people, it doesn’t matter how good your business is or how much better your products or services are than your competitors. If your website doesn’t look the part, they probably aren’t going to give you a second glance.

That’s why it’s so important for all business owners to keep up with modern web design trends. You don’t need to jump on every trend that arises – but staying informed will help you determine whether your website’s appearance could be causing it to lose potential business. We’ve put together a list of trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects with style.

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Did you know that the single most important predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story? While this reassures the power of a strong narrative in marketing, it also elicits the question “How do I tell a story with my advertising?”

Since the early days of storytelling, with poets weaving together epic tales of heroes rising up to defeat monsters, stories were meant to compel action in us. They have continued as a preferred means of communication over the years because they draw on empathy – they are relatable and they are engaging.

Good content marketing should do one the following:

  • raise awareness
  • increase conversion
  • boost customer loyalty

Great content marketing can do all three at once.

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We live in a digital world – one where marketers are continually on the lookout for more and more innovative ways to grab a consumer’s attention. In today’s digital landscape, online video marketing continues to skyrocket – and for good reason. According to a recent study, 84% of people expect brands to create video content that provides solutions, experiences or entertainment. Here are just a few of the latest stats about the power of video:

  • 90% of customers report that product videos help them make purchasing decisions.
  • A third of all the time people spend online is dedicated to watching videos.
  • Including video on a landing page can increase conversion by 80%.

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A jingle writer has done their job well if whenever you think of a particular brand their catchy tune immediately springs to mind. If you were brought up watching television or listening to the radio in Ontario, you’d be surprised to realize just how many of these jingles have become so ingrained in our memories!

The Alexanian jingle is one of those unique iconic jingles that everyone knows and loves. Without fail, every time we mentioned working on a new video with Alexanian, we’d hear “♪, ♫, ♪, ♫, ♪… Alexanians!” sung back to us right away.

Given the memorable status of their jingle, we decided to center our latest video project around it, playing on the heritage of the popular tune but re-vamping it to make it more fresh and modern for today’s digital world. Check out the video here at AlexanianTV!

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Last year, we set out to create a memorable holiday campaign for Vaughan Mills shopping centre. It involved creating Santa’s Tiny Big Town, the perfect place for families to make memories. Unlike other Santa experiences, this one provided a winding entrance full of interactive games for the children to play while they waited to see Santa, as well as a unique narrative focusing on the importance of spending time with the ones you love.

To coincide with the launch of Tiny Big Town, Vaughan Mills also announced a new charitable partner, The Hospital for Sick Children (SickKids). One hundred per cent of proceeds from all photo packages sold were donated to SickKids for the duration of Santa’s Tiny Big Town, with a goal of raising $100,000. Viewers were urged to share the cause across their networks using the hashtag #keytotheholidays. They ended up surpassing their goal, raising a total of $115,000 for SickKids!

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When developing creative for advertisers, it’s important to start with target market insights.

Millennials, for instance, are digitally savvy, with a preference for luxury and exclusivity when it comes to brands (as these brands convey status). They want story-driven brands they can interact with online, since social media is part of their DNA.

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At Chime, we believe that video is the best way for brands to connect with customers. Now more than ever, the best place to put your message is online, especially YouTube. If you want to talk to your customer while they’re being entertained, you have to *be* their entertainment. You do this by creating content that’s relevant and flows seamlessly in the entertainment they’re consuming.Continue Reading..

On the surface, the top three brands using video in Canada don’t seem to have much in common: a bank, an airline, and a car manufacturer. But their extremely effective video marketing campaigns have one very important factor: They create relatability with their audience. And when you can relate to a company, you want to do business with that company.Continue Reading..