Tag: making a difference

Chime is so excited to have partnered with the CNIB Foundation for the launch of its newest program, Phone It Forward, the first program of its kind in the world that refurbishes smartphones to benefit someone who is blind.

Because 46 per cent of Canadians who are blind do not own a smart phone, lack of access to smart technology is one of the biggest priorities among Canadians with sight loss. The Phone It Forward program will put smartphones, after they are refurbished and loaded with accessibility apps, directly into the hands of people who need them. With millions of smartphones gathering dust each year as users upgrade to newer models, Phone It Forward gives Canadians a unique opportunity to donate their old phones, receive a tax receipt and empower people who are blind in the process.

Continue Reading..

In today’s day and age, “cause marketing” has become both a norm and an expectation – potential customers who visit your website and see your advertising want to know that you share their desire to make this world a better place. Studies show that more Canadian consumers than ever care about how companies are supporting social causes.

In fact, when quality and price are equivalent, social purpose is the number one deciding factor for shoppers. The high volume of consumers who say that they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87%.

Continue Reading..