Tag: advertising

Chime is so excited to have partnered with the CNIB Foundation for the launch of its newest program, Phone It Forward, the first program of its kind in the world that refurbishes smartphones to benefit someone who is blind.

Because 46 per cent of Canadians who are blind do not own a smart phone, lack of access to smart technology is one of the biggest priorities among Canadians with sight loss. The Phone It Forward program will put smartphones, after they are refurbished and loaded with accessibility apps, directly into the hands of people who need them. With millions of smartphones gathering dust each year as users upgrade to newer models, Phone It Forward gives Canadians a unique opportunity to donate their old phones, receive a tax receipt and empower people who are blind in the process.

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A jingle writer has done their job well if whenever you think of a particular brand their catchy tune immediately springs to mind. If you were brought up watching television or listening to the radio in Ontario, you’d be surprised to realize just how many of these jingles have become so ingrained in our memories!

The Alexanian jingle is one of those unique iconic jingles that everyone knows and loves. Without fail, every time we mentioned working on a new video with Alexanian, we’d hear “♪, ♫, ♪, ♫, ♪… Alexanians!” sung back to us right away.

Given the memorable status of their jingle, we decided to center our latest video project around it, playing on the heritage of the popular tune but re-vamping it to make it more fresh and modern for today’s digital world. Check out the video here at AlexanianTV!

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Last month, we talked about YouTube, the video decade, and why it was more important than ever for brands to be using video in their marketing campaigns.

Well, now that Google is expected to begin including video ads in its search results in 2016, businesses will see an even greater impact from their video efforts.Continue Reading..