Are you incorporating programmatic native ads into your online advertising mix?
Some recent findings shed some light on the benefits of this tactic and why it adds a unique strategic layer to your campaign’s success.
We all know display ads are a very effective tactic in generating straight conversions if you’re looking to sell a product. However – in comparison to display prospecting – case studies have shown that native ads truly shine when it comes to driving traffic and boosting brand engagement in the long term.
Don’t get us wrong; we love display ads. Display is a great way to keep your brand name out there. But with the rising popularity of incorporating storytelling as part of marketing strategies in this content-driven age, advertisers should really make better use of the goldmine that is programmatic native!