In today’s day and age, “cause marketing” has become both a norm and an expectation – potential customers who visit your website and see your advertising want to know that you share their desire to make this world a better place. Studies show that more Canadian consumers than ever care about how companies are supporting social causes.
In fact, when quality and price are equivalent, social purpose is the number one deciding factor for shoppers. The high volume of consumers who say that they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87%.
