The Blog


SmarTarget Mobile Added to Chime Digital Offering

I am so excited to announce that we’ve teamed up with Smartarget Mobile Ads Inc to offer even more targeted and effective marketing offerings to our advertisers! 

shutterstock_163505753To make an ad really effective, contextual communication is what it’s all about; getting the right message in front of the right person, at the right time and now in the right place!

Smartarget’s technology allows us to tailor campaigns to promote your business and campaigns to specific geo targeted locations. Imagine the possibilities: A potential customer, identified through our advanced targeting technology, is located as being near your store, or where your products are available for sale. Through a programmatic ad placement they can see your offering and be encouraged to visit your store or check out your product immediately!

Here’s how it works:

“First, we determine the geographic area from where you’d like to pull potential customers. Then we put an electronic net called a “geofence” around those targeted areas. Once someone spends at least 2 minutes in the area with his/her phone turned on, he/she has been identified as someone to whom we would like to advertise.

“We place ads on apps that have location services enabled which provides a new level of targeting based upon targeting prospects where they work, play, live or shop. We integrate rules-based criteria to further target, based upon multiple fences. Unlike other competitors, we work with all mobile providers and all devices enabling your business to reach your exact targeted customers.”

We’re excited to be able to add Smartarget’s incredible technology to our wide offering of turnkey marketing solutions and can’t wait to leverage this power for our clients!

 

Don’t be left behind. Think different. Get creative. Call us at 416-704-7889. Or email us at info@chimedigital.com. We’ll Chime in soon.