It only took about 30 years or so to get here.
I started selling television advertising at the age of 19 for Citytv. That experience has allowed me to keenly understand the undeniable power of sight, sound, colour and emotion.
Our sister company, Door Knocker Media, launched in September. They were making killer video content, but what does an advertiser do with this content once it’s developed? After exploring and learning everything digital for the past year — I even dreamed in digital — I decided I wanted to focus on one thing and do it really, really well. I quickly realized that my vast experience and knowledge has led me to this exciting time and place. I believe that advertisers want to reach consumers in new, engaging ways. Make emotional connections. Start conversations. Increase engagement. Today, there are networks available that are connecting advertisers with millions of customers on a daily basis. We are seeing the merging of two vast markets – internet advertising and online video consumption – coupled with a shift in advertising budgets from television to the Internet. We are at a tipping point.
I could not be more excited to help advertisers harness the power of this exciting way to market. Today, David can beat Goliath. The right message, properly targeted can become a huge success online. Content that resonates with the viewer is shared and can spread quickly on various social platforms. Digital word of mouth can have a profound effect on your brand and how many viewers ultimately see your message. I wanted to package this offering for my clients to make it simple, easy and effective.
I call myself a “digital campaign architect.” It sounded better than “put everything together person.” I have surrounded myself with a top notch team. We are passionate, dedicated and really want to do great things for our clients.
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